Tout bon concept cross-medias
Arnet Broadband’s advertising campaign introduces Juan Manuel Fraga, a man who enjoyed having long hair throughout his adolescence but today suffers the torment of being bald. Appealing to the people’s solidarity, Fraga tells us about the deal he made with Arnet by which, for every new customer to signed up in November, he would get one (1) hair implanted onto his head.
The six-spot strong campaign was launched on November 1st and developed over the whole month. It also supported billboards and two internet sites: Fraga’s blog and the made up hair recovery Canadian clinic’s site.
Fraga’s blog (www.todosporunpelo.com.ar - which means www.everyoneforahair.com) exceeded 500,000 hits.